I woke up with a Lilly hangover this morning. What is a Lilly hangover you ask? It’s when you stay up until the wee early morning hours in the hopes of being one of the first online to scap up some Lilly Pulitzer for Target crap.
Have I lost my mind? Yes, I have. I will tell you something else. I’m pretty sure Lilly is rolling around in her grave right now. Because…Target. (I love Target, don’t get me wrong. But Lilly in Target? That’s like Imelda Marcos in Payless.)
In case you live in a box, cave or have a life, here’s a recap…
The powers that be at Lilly Pulitzer, for reasons I don’t really know because I know nothing about economics or consumerism or whatever, decided to collaborate with Target.
My best guess is that the Lilly people basically dummied down their product and slashed their prices by a million percent so that middle America could afford it. So these people get a taste of Lilly and the patterned gold and will want more. Except if they want it, they’ll have to go get the real stuff. We’ll just call them Lilly Teasers.
I am not a Lilly fan. My style is relaxed moms-wear, preferably in browns and blacks with the waistband of my jeans landing somewhere north of my belly button. My idea of bold is wearing mismatched socks.
A little over a year ago, I had never even heard of Lilly. So, why the (partial) all-nighter? I’ll give you one hint. She’s an off-spring of mine. And her wish list was long.
Just so you know, I didn’t have to stay up until 2am. I didn’t do it for moral support or to be a cheerleader. But because leaving your credit card alone with a 16 year old is probably not the wisest decision. Although by the end of the hour, she had those 16 digits committed to memory. Twenty something hours later, she still knows them. I’m a little bit scared.
So, here’s how it went down:
After stressing for two days because we weren’t going to be near a Target on the coveted day because we were away at a dance thing with other Lilly-loving junkies, we found someone to follow on Facebook that would keep us in the know. In other words, tell us when Target/Lilly would be releasing the goods online.
We refreshed and refreshed some more ’till the cows came home when suddenly our new Facebook Lilly friend made an announcement to “QUICK HURRY UP AND SWITCH TO YOUR MOBILE DEVICE!!!” In layman’s terms, that means that you could only order via your smart phone. Don’t ask because I don’t know. It’s one of those technological mysteries.
After much screaming, a broken eardrum and some pissed off neighbors, everyone had their phones ready to go. We were now prepared to procure some of the
cheap coveted Lilly wear. Our new Facebook Lilly friend posted links to specific items in drips and drabs. This all happened before the actual online sale started.
After we were able to purchase some items, I saw a comment that the links were “leaked” and that Target found out and put a stop to the madness pronto. Now, I don’t know if that is true or not. But that’s what I read. And since the links stopped coming and from what I’ve seen in the wake of the madness, I believe it to be true.
Finally at nearly 2:30am, the heavy lidded teens and temporarily insane moms went to bed. I awoke to pissed off people on Facebook complaining about the injustice of it all. When they did finally announce the sale online, most everything was gone. Or gone within minutes. Possibly even seconds.
Pictures of brick and mortar Targets with lines wrapping halfway to the back parking lot were being posted. Hey, you people at the back of the 300 people deep line? Go home. You’re not even getting a nail file (which could have been yours for $2).
Apparently, we were very “lucky” to be able to get what we got. Now to wait for the shipments to come in. If the quality is at least better than a paper bag, then we may be keeping it. If not? We’ll have years of gift giving sitting in the closet. Oops. Did I just say that out loud?
Oh, and one more thing…if you tell anyone I actually was a willing participant in the madness? I’ll deny it. And you’ll never get a
cheap cute Lilly headband that I bought for $15 from me.